So by then I had lots of samples and I just said, send them to my house. We got to the point where every time we finished a collection, I'd say let's try another shape, let's put four of these cubes together to see what happens. By then, I had already been making different pieces like a square pillow, a cube, a cone, a ball, a single cylinder with soft edges. We were in our New York City apartment for so much of the pandemic and then bought this little retreat. I didn't think I would ever have this luxury of actually spending time in one place. We had always rented houses to just get away for some sanity but because my partner and I both have very busy schedules, we had never bought anything. Kamali: We finally bought a little beach cottage. Were you in your New York City apartment at that time?
Shoenthal: It sounds like there was a lot happening at once. This week, Norma talks with Mission founder and editor-in-chief Karina Givargisoff about athleisure, how COVID has impacted fashion, healthy lifestyle tips, and her brand’s transition to gender-fluidity.The Pillow by Norma Kamali courtesy of Norma Kamali In 2016 Norma received the Lifetime Achievement Award from the CFDA, the Women’s Entrepreneurship Day Pioneer Award at the United Nations, and an honorary doctorate from her alma mater, Fashion Institute of Technology. As Norma continues to expand on her eponymous line, she has recently launched gender-fluid apparel.
Norma has also helped to usher athleisure into fashion’s vocabulary, and was the first designer to have a store on eBay.
In 1970, she debuted her key invention of the Sleeping Bag Coat as part of her Parachute Collection, which has since resided in notable museums like New York’s Metropolitan Museum of Art. As a powerhouse designer and healthy lifestyle advocate, Norma has channeled innovation into every look throughout her more than 50 years in the fashion industry. This week’s My Mission Is… podcast guest is Norma Kamali.
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